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Aulcorp foods

a leading private label food manufacturer in North America

website

•

prototype

Front End Development

•

back end development

Ux Design

•

Ui Design

Production design

•

user persona

website

•

prototype

Front End Development

•

back end development

Ux Design

•

Ui Design

Production design

•

user persona

website

•

prototype

Front End Development

•

back end development

Ux Design

•

Ui Design

Production design

•

user persona

Overview

Aulcorp Foods Case Study

Aulcorp Foods, a leading private label manufacturer, sought to enhance their digital presence to better showcase their comprehensive services and streamline client interactions. Firkant Group, a digital design agency, was tasked with creating a responsive, visually appealing website that not only represented Aulcorp's brand but also optimized user experience and engagement through advanced UX/UI design strategies.

Year

2023

Client

Aulcorp

Project Typer

UX, UI, Production Design, Front End Dev, Back End Dev, SEO

Role

Lead UX/UI Designer
Lead Front End Dev

Home Page

Servies Page

Services Page

About

Footer

Home Page

Collections

When % is selected

VLND Composite Dashboard

Calculator Page

Main Page with Drop Menu

Problem

problem

Aulcorp Foods faced several challenges with their existing digital presence that impeded their market effectiveness and operational efficiency. The previous website was not optimized for the current digital landscape, resulting in poor user engagement, low SEO rankings, and insufficient lead generation. Additionally, the site lacked modern design aesthetics and functional responsiveness, which hindered user interaction and accessibility, especially on mobile devices. These issues not only affected customer perceptions but also limited Aulcorp’s ability to effectively showcase their full range of services and innovations in the private label food industry.

Have almost too much self-belief

approach

The approach to redesigning Aulcorp Foods' website focused on modernizing its digital presence. This included a comprehensive UX audit and user research to identify key areas for improvement.

A responsive, user-centric design system was then developed, featuring a restructured information architecture to optimize SEO and improve navigation. Interactive elements and motion designs were integrated to enhance engagement, followed by extensive usability testing.

Finally, the site was launched with ongoing analysis to ensure continuous optimization and performance improvements.

1.

Discovery and UX Audit:Firkant Group began with a thorough UX audit to identify pain points in the current Aulcorp website. This involved stakeholder interviews, user persona creation, and journey mapping to align the design with business goals and user needs.

2.

Design System and UI Development: Leveraging modern UX/UI principles, Firkant Group developed a responsive design system that reflects Aulcorp’s brand identity. The use of visually engaging elements, intuitive navigation, and a coherent color scheme was prioritized to enhance the site's aesthetic and functional appeal.

3.

Information Architecture: The information layout was restructured for better usability, with a clear categorization of services and a streamlined content strategy to improve SEO performance and drive organic traffic.

4.

Interactive Elements and Motion Design: To capture users' attention and improve engagement, interactive elements such as hover effects, animated transitions, and micro-interactions were integrated throughout the site.

5.

Prototype and Usability Testing: Before final deployment, interactive prototypes were tested with real users to gather feedback and iterate on the design. This phase helped refine the user interface and ensure the site’s functionality met user expectations.

6.

Launch and Optimization: Post-launch, the site was continuously monitored using analytics to optimize performance and conversion rates. Regular updates and A/B testing were implemented to refine UX and meet evolving user demands.

Style Guide

Collaboration with Development Team

Front-end Development

Back-end Development

Smart Contract Implementation

Testing and Quality Assurance

Integration and Deployment

Post-Launch Support

Firkant collaborated closely with its in-house development team to translate the finalized design into a functional digital platform. The design team worked hand-in-hand with the developers to ensure that the design vision was accurately implemented during the development phase

Firkant's front-end developers took charge of converting the UI designs into responsive web pages. They used programming languages like HTML, CSS, and JavaScript to build the user interface and make it interactive for users. The focus was on creating a seamless user experience that aligned with the user-centric design principles established during the earlier design process.

The back-end development team was responsible for building the core functionalities of the Plots.finance platform. This involved setting up the necessary smart contracts and blockchain integration, managing user authentication and security, and enabling transaction processing and revenue-sharing mechanisms.

Firkant's blockchain developers created and deployed smart contracts on the appropriate blockchain network to facilitate virtual land ownership, token transactions, and revenue distribution. The smart contracts ensured transparency and security within the platform.

Throughout the development process, Firkant's quality assurance team rigorously tested the platform for bugs, security vulnerabilities, and overall functionality. They conducted both manual and automated testing to ensure that the product met the desired standards and provided a seamless user experience.

Once the development and testing phases were complete, Firkant integrated all components of the platform and prepared it for deployment. They ensured that the platform was compatible with different devices and browsers to guarantee accessibility for all users.

After the successful deployment of the Plots.finance platform, Firkant provided ongoing post-launch support. This included addressing any issues or feedback from users, making necessary updates, and continuously improving the product based on user needs and emerging trends.